Pragmatic Play Limited inks Williams Hill games supply deal

Online casino games developer Pragmatic Play Limited has signed an agreement that will see its full portfolio of titles rolled out to sites operated by William Hill beginning with the five-reel Mighty Kong video slot. Malta-based Pragmatic Play Limited recently inked similar deals with Bethard Group Limited and GVC Holdings and explained that William Hill players will soon also be able to enjoy its Pixie Wings, Jurassic Giants and Wolf Gold titles via the Quickfire platform. Yossi Barzely, Chief Business Development Officer for Pragmatic Play Limited, declared that he was ‘thrilled’ his firm was about to begin offering its content to William Hill players as the operator’s ‘standing in the industry needs no introduction’. We’re initially rolling out Mighty Kong, followed by titles including Wolf Gold, Jurassic Giants and Pixie Wings, with the full portfolio being made available to the operator.

“Its longevity and reputation for providing players with best-in-class gaming experiences makes William Hill an ideal partner with whom to integrate our growing collection of top-performing games,” read a statement from Barzely. Thanks to its policy of endeavoring to release two new games every month, Pragmatic Play Limited explained that its portfolio currently encompasses in excess of 80 HTML5 video slot titles supporting some 23 languages alongside all of the world’s major currencies.

For his part, Graeme Powrie, Commercial Director for William Hill, stated that Pragmatic Play Limited’s games all feature ‘entertaining and innovative game play’ and that the new partnership would ‘open up great new opportunities to build on our leading online casino offering’. “This is a hugely exciting partnership and we look forward to enjoying a long and rewarding relationship with this fast-growing provider,” read a statement from Powrie.

Pragmatic Play has grown its commercial presence significantly across recent months, having signed with Bethard Group in September 2017 and gone live across GVC Holdings’ leading range of brands in August.

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